Showing posts with label Atletico Madrid. Show all posts
Showing posts with label Atletico Madrid. Show all posts

Saturday, January 17

New addition to Heydarov's empire of businesses?!

Its never enough for the rich of Azerbaijan! Businesses, construction bids, companies with interests in everything, lobby companies (of course!) and much more. 
 
Whatever it is that would make the rich of Azerbaijan richer, famous, and make them look good, they'd go after it. 

Soccer too fits perfectly into this combination of money, fame and fortune of Azerbaijani officials. As many of you know, Azerbaijan took over the sponsorship of Atletico Madrid for a season and a half (January 2013). "Azerbaijan, the land of fire" was plastered over their uniforms and the club also visited Azerbaijan.  This caprice cost Azebraijani government just 12millionEUR. You know, pocket money for some in this government. The deal was surely renewed to run for another season in 2014- 2015 (the deal ends by June 2015 surely costing Azerbaijan more than 12millionEUR by this point).

Well there is one person in particular who thinks its time to go beyond just some sponsorship. Cuz' surely thats aint enough. Why not invest in a club?! And thats where Aston Villa comes in. Turns out none of the Sheikhs were interested. But someone similar to a Sheikh is interested. And that Sheikh is from Azerbaijn. His name is Kemaleddin Heydarov. One of the many businesses of Heydarov's empire is a company called Gilan Holding (in case you are interested to see some of the "few" companies listed under Gilan Holding check out this link). Heydarov himself, is the head of the Ministry of Emergencies in Azerbaijan. 

So anyway, this article explores the rumors behind Azerbaijan's Gilan Holding going after Aston Villa team. Christmas is over, but looks likes Heydarov's generous heart and wallet are in for some present.

Sunday, December 2

Atletico Madird, 20 million euros and SOCAR

What these three have in common? For those who follow soccer games these days, you will know- Atletico Madrid, signed a "strategic agreement" with Azerbaijan to feature the ad. According to this article [SP] the soccer team will receive more than 20 million EUR. One of the parties involved in this contract is SOCAR.

Wonder if it is a coincidence that while apa.az reported the news, it "forgot" to mention the agreed amount but made sure to name all the signing parties including the "leadership of Baku". 

A Twitter user tweeted that its "cool stuff" and I would have agreed be it a different country and different circumstances but unfortunately is not nearly as cool as he thinks...

Yes, it is a PR, perhaps wonderful way to advertise a country but at what cost?