What these three have in common? For those who follow soccer games these days, you will know- Atletico Madrid, signed a "strategic agreement" with Azerbaijan to feature the ad. According to this article [SP] the soccer team will receive more than 20 million EUR. One of the parties involved in this contract is SOCAR.
Wonder if it is a coincidence that while apa.az reported the news, it "forgot" to mention the agreed amount but made sure to name all the signing parties including the "leadership of Baku".
Yes, it is a PR, perhaps wonderful way to advertise a country but at what cost?