Atletico Madird, 20 million euros and SOCAR

What these three have in common? For those who follow soccer games these days, you will know- Atletico Madrid, signed a "strategic agreement" with Azerbaijan to feature the ad. According to this article [SP] the soccer team will receive more than 20 million EUR. One of the parties involved in this contract is SOCAR.

Wonder if it is a coincidence that while apa.az reported the news, it "forgot" to mention the agreed amount but made sure to name all the signing parties including the "leadership of Baku". 

A Twitter user tweeted that its "cool stuff" and I would have agreed be it a different country and different circumstances but unfortunately is not nearly as cool as he thinks...

Yes, it is a PR, perhaps wonderful way to advertise a country but at what cost?